Lead2Lot Academy
Learn the dealership before you learn the pitch.
Twelve chapters on how automotive retail actually works — the departments, the incentives, the vendors, the systems, and the specific place where a salesperson’s relationship disappears. Written for someone who has never set foot behind a dealership desk.
- Chapters
- 12
- Published
- 1
- Total reading
- 10 hours
Volume 0 — Foundations
The dealership world as it actually operates, and the language you need before any product conversation is worth having.
- Chapter 0
Orientation: The Dealership World
Why a dealership is an ecosystem, why attribution breaks, and where Lead2Lot belongs.
55 minStart → - Chapter 1Soon
The Automotive Retail Ecosystem
OEMs, groups, rooftops, and the forces acting on each of them.
50 minNot published - Chapter 2Soon
How Dealerships Make Money
Variable and fixed operations, front end and back end, and why service matters.
50 minNot published - Chapter 3Soon
Organizational Structure and Roles
Who holds authority, who owns operations, and who controls infrastructure.
45 minNot published - Chapter 4Soon
Customer Buying Journey and Lead Lifecycle
From first impression to delivery, and every system the customer passes through.
55 minNot published - Chapter 5Soon
Dealership Technology Stack
Website, CRM, DMS, inventory, and the seams between them.
55 minNot published - Chapter 6Soon
Dealership Politics and Incentives
Why a good idea can be rejected by someone who likes it.
45 minNot published - Chapter 7Soon
Attribution and Lead Assignment
The mechanics beneath Chapter 0's attribution break, in operational detail.
50 minNot published - Chapter 8Soon
Compliance and Advertising Risk
Disclosures, claims, and the reason governance is not optional.
50 minNot published - Chapter 9Soon
Dealership Language and Acronyms
The vocabulary that signals you have been in a store before.
40 minNot published - Chapter 10Soon
How Dealerships Buy Software
Evaluation, stakeholders, procurement, and what actually closes.
50 minNot published - Chapter 11Soon
Preparing for the First Dealership Visit
Research, approach, and the first twenty seconds.
45 minNot published
Chapters 1–11 are written and awaiting conversion into the Academy. Chapter 0 establishes the design system and the technical pattern they will all use — see docs/ADDING-A-CHAPTER.md.